Pengaruh Kualitas Hubungan dengan Loyalitas Konsumen pada PT Cipta Lona Lestari Medan

Abstract

This study aims was to examine the correlation between service quality and customer loyalty at PT Cipta Lona Lestari Medan. The subject of this study was PT Cipta Lona Lestari Medan customer who offers 59 customers (respondents). The measuring instrument used in this study the scale of service quality and customer loyalty. The second scale was arranged in a Likert model scale and published using product moment test analysis (r correlation). The correlation between customer loyalty variables with service quality was expressed linearly with deviant values of linearity (p) of 0.561 and F count of 0.936. The results of this study a positive and significant correlation between service quality and customer loyalty with a value of r of 0.517 and a sig value of 0,000.