CUSTOMER RELATIONSHIP MANAGEMENT AT UD ANGKASA JAYA

Abstract

Over the last decade, the growth of technology has increased very dramatically. The existence of technology in implementing the information system has made business compete more and more. More than selling products, shop are now competing to gain customer satisfaction. Thus, they always try to maintain better relationship with their customers.
Customers could order products which are available in this shop through this website. For any broken products, they could send the claim information through the website too. News could be viewed while the customers are viewing the website. This is done in order to maintain a better relationship between UD Angkasa Jaya and its customers. Hence, this shop could expand its business as well.